Marketing and business development
The College of Design and Social Context marketing team supports the Schools and their programs to achieve Profile, domestically and internationally. It also helps with strategic development for new areas of activity including new programs and commercial activities.
The marketing team works with Schools and the University on corporate marketing activities. We liaise with RMIT International Pty Ltd to ensure that programs within the DSC college are adequately represented and are incorporated into University wide initiatives.
The team also has responsibility for general marketing direction and positioning for the College. The College marketing team produces an annual work plan outlining their key activities and priorities for the year.
Within the University and College there is support and/or guides for the following activities:
All advertising must be booked through the University’s advertising office in University Marketing via your DSC College School marketing contact.
This includes both template advertising and creative advertising for print and online. Please contact your DSC School marketing representative to discuss your advertising requirements.
There is a minimum 10 day booking dead line for all template ads and longer for any new creative ads.
The University has a protocol office within the International and Development Office. The staff within this office can provide you with corporate gifts (at a charge), publications and also answer any of your protocol enquires. Please note that staff should notify the protocol office when any senior government or university officials are due to visit the campus. The Protocol Office can help with security arrangements and other protocol issues; they also keep a record of visits which helps with annual reporting requirements.
The College Marketing can provide advice on event organisation including the provision of an events checklist.
If you are thinking of having an event, please contact your DSC School marketing representative (see list below) as soon as possible to discuss your needs. It is important to have this discussion early on, before details of the event are planned so we can determine the:
- event objective
- key messages
- event date (to ensure that it doesn’t clash with any other major University wide events, holidays, etc.)
- possible venues
- funding source or sponsorship
If the event is considered a ‘major event’ – we can contact University Events to help in the planning and coordination.
A ‘major event’ is an event that involves:
- VIPs (see VIP categories below)
- Functions likely to attract significant media/public interest
- Functions likely to pose a security risk, including events which
- may generate large audiences.
VIP categories include:
- Government (members of parliament, including Victorian state government ministers, federal government ministers, shadow ministers, local government and international politicians).
- Diplomats and senior public servants
- Royalty, vice-regal representatives and international dignitaries
- High profile and notable academics (Nobel Prize winners, presidents, chancellors, vice-chancellors or equivalent of other universities)
- Religious leaders / heads of church
*Most events that involve the Chancellor, Vice-Chancellor or VIPs involve University Events. Other events can be managed by the DSC Marketing team.*
In addition to the actual organisation and running of the event, the DSC Marketing and Web team can offer support with:
- Event proposals
- Event and conference formats
- Invitations and associated marketing collateral
- Venue and catering selection
- Organisation of technical support
- On-site event management
- Event communications – including websites (only housed on the RMIT website), public relations and media
- Recording of podcasts
- Merchandise and corporate gifts
As always, the more lead time you are able to provide us, the better. It is essential that all RMIT events are presented in a professional manner. To do this, we need time to effectively plan your event to ensure the best outcome for your objective.
Any questions, please don’t hesitate to contact your DSC School marketing representative (see list below).
For those seeking publicity and media coverage for their activities, help with writing media releases or stories for RMIT News on the website and distribution of media releases; please contact the relevant DSC School marketing representative. They will be able to help you and can liaise with RMIT’s Media and Communications Unit to maximise media coverage for you.
Each year the University’s Marketing and Publishing Unit (formerly Publishing and Design) produce a range of Publications to assist in promoting the programs offered at RMIT University. These include the interest area brochures, detailing each program offered within the Schools, Traineeship and Apprenticeship guide and the Degree/Diploma and Postgraduate program guides.
Each School marketing representative works directly with their School contact to update these publications as they are rolled out over the course of the year.
If you are seeking sponsorship for any events or activities, please contact your DSC School marketing representative to discuss sponsorship options.
DSC Marketing and Communications team
Monika Engelhard - Associate Director, Business Development and Marketing
Emma Keen - Marketing Manager
- School of Property, Construction and Project Management
Kelly Bosman – Senior Advisor, Industry Engagement
- School of Architecture and Design
Scott Knight - Marketing and Event Coordinator
- School of Design TAFE
- School of Fashion and Textiles
- School of Property, Construction and Project Management
Roberta Mascitti - Marketing and Events Coordinator
- School of Art
- School of Media and Communication
Ben Bucknall - Marketing and Event Coordinator
- School of Education
- School of Global Studies, Social Science and Planning