29 March 2010
Communications Research Seminar Series (CRSS) - Do Australian businesses communicate and implement sustainable business practice?
The inaugural Communications Research Seminar (CRSS) is hosted by the School of Media and Communication. The vision of CRSS is to enhance the research culture within the school. The seminar series is designed to showcase current research interests and practice of communication-related studies, and importantly, to provide a collegial research space for colleagues to network and to share research ideas which could potentially lead to future interdisciplinary research work.
For more information contact Dr Sandy Ng.
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Title: |
Do Australian businesses communicate and implement sustainable business practice? |
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Date: |
2010-04-14 |
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Time: |
12:30-13:30 |
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Location: |
Building 9, Level 3, Room 6b City Campus |
This paper elucidates the conundrum faced by Australian businesses in developing ‘sustainable’ business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems
Speaker: Dr Linda Brennan is a Professor of Advertising in the School of Media and Communications at RMIT and is also the Head of Advertising, Communication Design and Photography. She has taught at Universities in Australia, New Zealand, Singapore, the US and the UK. In the lead up to becoming a full time academic Prof. Brennan had an active consulting practice in marketing and strategic research. Her clients include government, not for profit and educational marketers. Her clients include government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour. Prof. Brennan has published in the field of not for profit and social marketing, particularly in the higher education sector.
Speaker: Chris is the Program Manager of the Globalization and Culture program in the Global Cities Research Institute. She supervises postgraduate students in the School of Media and Communication and the Global Cities. Her research interests are theatre in Asia, globalization and cultural flows, urban cultures of Asia, popular culture and urban identity, global cosmopolitanism, gender, the rise of the global imaginary.
More about the Communications Research Seminar Series (CRSS)