Bachelor of Business (Marketing)

3 years full-time or 6 years part-time

Learning and teaching

RMIT's new Swanston Academic Building offers interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and other innovative spaces.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. These are primarily in English.

You will have access to the Learning Hub and other online and digital resources through the myRMIT student portal.

Ongoing assessment throughout the semester includes examinations, essays, reports, oral classes, presentations, group projects, research projects, laboratory projects and practical assignments.

Program structure

The program consists of 24 courses (each 12 credit points) and includes:

• 8 compulsory common business core courses
• 8 marketing discipline major courses
• 8 flexible courses.

The 8 flexible courses may be made up of any of the following:

• a second business discipline major
• 2 minor sequences (with at least 1 selected from a business discipline)
• 1 minor sequence from a business discipline plus 4 electives.

Choose a second business major from:

• accountancy
• business information systems
• economics
• entrepreneurship
• finance
• human resource management
• logistics and supply chain management
• management.

Business minors are the same as the above disciplines, plus economics and finance, marketing and sustainable enterprise. Other minors can be selected from many disciplines offered across RMIT.

You are advised to check detailed information about which elective and minor courses are offered each year, as well as general information about the program structure at www.rmit.edu.au/bus/academicprograms.

The following program structure(s) is an example of what students are currently studying in this program.

Our work-integrated learning courses like Business-to-Business Marketing and Global Marketing allow you to apply your academic skills to a real or simulated work environment.

Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.

Graduates typically start their career in:

• business-to-business marketing
• direct marketing
• e-commerce and e-marketing
• market research
• marketing communications
• marketing information systems
• product management
• retailing
• sales, advertising and public relations.

Professional recognition and accreditation

You may be eligible for associate membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

Each year our School of Economics, Finance and Marketing conducts study tours to France and Germany. These can be credited towards your program and provide you with a unique experience that combines travel and foreign culture with studying the European Union. In addition you can go to Canada, China, Thailand, USA and Vietnam.

We also partner with the Singapore Institute of Management to deliver the program in Singapore.

You can also study the Bachelor of Business (Marketing) at RMIT Vietnam.

You must meet the University entry requirements for this type of program.

Program entry requirements

Prerequisites

Current Year 12 prerequisite units 3 and 4 - a study score of at least 30 in English (ESL) or at least 25 in any other English.

Selection tasks

None

1. Check program entry requirements and confirm you're eligible.

2. Check and complete the selection tasks (if applicable) by the relevant closing date - these tasks are listed in the program entry requirements.

3. Check the table below for how to apply.

4. Apply using the appropriate method by the closing date.

Application method

Equity access

If circumstances have interrupted or disadvantaged your access to education, RMIT offers equity access schemes that allow selection officers to give applicants extra consideration, which may improve your prospects of studying at RMIT.

Tuition fees vary according to program and are adjusted annually.

In a Commonwealth supported place (CSP) your tuition fee is shared between you and the Commonwealth Government - if you meet the eligibility criteria.

Fee assistance

As a Commonwealth supported student, you may be able to either:

• pay all or part of your student contribution up front and receive a 10% discount, or
• defer your tuition fees through the HECS-HELP loan scheme.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds. Learn more about RMIT Scholarships.

Other fees

In addition to tuition fees you will also pay the Student services and amenities fee (SSAF). You may be able to defer the fee through the SA-HELP loan scheme.

There may be other additional expenses and administrative fees associated with your studies.

Graduates of the following programs are eligible for exemptions:

• Advanced Diploma of Accounting
• Advanced Diploma of Advertising
• Associate Degree in Business
• Diploma of Business Administration
• Diploma of Financial Planning
• Diploma of Information Technology
• Advanced Diploma of International Business
• Diploma of Logistics
• Diploma of Management
• Advanced Diploma of Marketing.

An Honours year program is available to exceptional students.

Learn more about pathways or if you are eligible for credit transfer and recognition of prior learning.

Economics, Finance & Marketing

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